Building 20 Seasons of Black Hills Adventure – Carrie Gerlach

In this episode, host Levi Te Slaa welcomes Carrie Gerlach, founder and owner of Black Hills Adventure Tours. Carrie shares her inspiring story of starting the business with a modest loan, a few kayaks, and a big dream. Now celebrating 20 successful seasons, she’s grown the company into a thriving adventure and tourism service offering customized experiences across the Black Hills and beyond.

Carrie opens up about her early years, how she transitioned from hospitality into entrepreneurship, and what it took to build a seasonal business from the ground up. She also talks about balancing motherhood, creative problem-solving, expanding her offerings with women's travel experiences around the world, and the importance of partnerships in delivering world-class guest experiences.

Whether you're an aspiring entrepreneur, a lover of the outdoors, or someone curious about sustainable business growth, this episode is packed with grit, vision, and wisdom.

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